Stop 1 of 5 · Shop sign: what first, who last

The title is the page's name in a tab and usually the headline in results. Lead with the specific subject so a skimmer knows what it is about, and keep the brand at the end. Roughly 50 to 60 characters is a safe working range because results cut off by display width. Generic labels say nothing, and stuffed keyword lists are often rewritten by the engine.