Know, compare, buy, go: where is the searcher on their journey?

Intent is the goal behind the words. Someone who wants to learn has a different need from someone shortlisting products, who differs again from someone ready to pay or someone trying to reach a known site. A person still weighing up several options wants help choosing, such as a roundup, rather than a checkout. Reading the words for what stage they reveal is more reliable than counting keywords.

Read it once, then a question tests whether the trick stuck.