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Product Management · Product Metrics, Launches and Working with Engineering and Design

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Finish after stop 5

Stop 1 of 5 · Bike-share depot: the dashboard

Trick to keep in mind+3 XP

Vanity counts the crowd; a north star counts the value.

A north-star metric reflects whether people get the value the product exists to give. In a language app that is something like learning that actually happens. Downloads, page views and total sign-ups measure how large or visible the product looks, and they can climb while nobody benefits.

Read it once, then a question tests whether the trick stuck.