Q2 is the quiet quadrant: important, but no alarm clock attached.

Urgent means a deadline or someone waiting. Important means it moves a goal you or the team care about. Preparing for a review, learning a skill or preventing a bug has no alarm, so it is easy to postpone forever. Tasks that scream are not automatically the ones that matter, and the reverse is also true.

Read it once, then a question tests whether the trick stuck.